We respond to market trends ; Britain's biggest footwear brand, Pavers, is a relatively new entrant in India but is ramping up aggressively.

Britain's biggest footwear brand, Pavers, is a relatively newentrant in India but is ramping up aggressively. Stuart Paver,President & Chairman, Pavers England Footprints Ltd, spoke to BT'SShamni Pande.

It's true that many footwear brands have gone back from India.This is because they have chosen to treat India as an outpost bydumping it with products that work in the European markets. Theresult is that Indian suppliers are saddled with stocks that don'tmove. Brands then do not ship new products until the old ones clearout.

We, on the contrary, have invested $3 million in our R&D plant inChennai to respond to and …